Read the exhibitor interview of Flora WENGEROW, Operations Director France at OpenBravo.
Portrait of Flora d'OpenBravo

What are the main new trends and innovations in your sector?

In these tense economic and ecological times, we've seen the lightning acceleration of our customers' rental and second-hand processes. Indeed, consumer habits are becoming increasingly eco-responsible, oriented towards "re-use", circular economy, green! Thanks to our agile, modern and omnichannel solution, we've been able to respond to this new consumer trend, which we'll be presenting on our stand!

The digitalization of points of sale, having the right stock in the right place at the right time, having the right information to target my customer and adapt the sale, are also trends that continue to grow within the retail and foodservice sectors.

What are the features of your solution, and who is it aimed at?

We offer an all-in-one web solution, adaptable to all devices, real-time and completely centralized in the cloud. It enables complete management of the customer journey: sales, omnichannel orders, loyalty management, promotions, customer management, inventory management, reporting, second-hand, rental... with accurate, centralized information.

Our software can also be used to create hybrid checkouts which, depending on the choice made by store users, can become "self check out" (SCO) checkouts, kiosks, traditional checkouts, sales tablets...

Coupled with modern API connectors and integrated in real time with the retailer's digital ecosystem, our solution offers an even richer range of functionalities.

Our solution is designed for both retail chains and restaurant/takeaway chains, as well as for mixed retail and foodservice chains!

What does Paris Retail Week represent for your business this year?

First and foremost, PRW will enable us to meet up with our customers, prospects and partners in a convivial setting, and to present our new products: our second-hand management module, our rental module, the new UI of our applications, as well as innovations in our Fashion vertical and our real-time inventory management tool. PRW will also provide an opportunity to present our integrator partner Hardis, and to meet up with our solution partners. We look forward to this new event!