The delivery to a customer remains one of the decisive elements of an online sale. A failed delivery can ruin all the efforts you have put into winning over the customer and securing the sale.
The connected customer is fickle, moving from one seller to another and forcing the sales models to be constantly reinvented.
In this context, can the delivery be a lever of growth and differentiation? Logistics today achieves good operational performances, but it must now concentrate on the customer’s expectations.