Blog

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The delivery to a customer remains one of the decisive elements of an online sale. A failed delivery can ruin all the efforts you have put into winning over the customer and securing the sale.

The connected customer is fickle, moving from one seller to another and forcing the sales models to be constantly reinvented.

In this context, can the delivery be a lever of growth and differentiation? Logistics today achieves good operational performances, but it must now concentrate on the customer’s expectations.

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For its second edition, Paris Retail Week is back at Porte de Versailles from 12 to 14 September, to make Paris the European capital of experiential and connected retail.

As a trend-setting meeting place for off- and online retail in Europe, it will encompass two historic shows that celebrate French Expertise:
E-commerce Paris and Equipmag.

Conferences, networking, innovations, reflections and trends will be on offer to the 50,000 professionals who are expected to attend. More than an event, Paris Retail Week is now the unmissable highlight of the autumn for chains, brands and e-retailers at an international level.

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Siegel+Gale publishes an annual ranking of the “simplest brands”: the Global Brand Simplicity Index (the ones that makes their clients’ lives easier) based on an international opinion poll conducted with 12,000 consumers.

Simplicity is increasingly important in a world that’s ever more complex. That’s why these “simple brands” gain their clients’ loyalty and perform better financially than their competitors.

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To increase the attractiveness and international influence of the French capital, the Paris CCI (Chamber of Commerce and Industry) develops specific actions to help companies design and market a creative offering.

Creation, fashion and design are an iconic industry for Paris. While Paris has a great many talented graduates from prestigious design, architecture and fashion schools, paradoxically, the retail sector still makes relatively little use of that lever.

In 2012, the Paris CCI launched the Paris Shop & Design award to raise awareness and encourage retailers and merchants to harness the creative talents of design professionals when designing their retail outlets. This award also recognises ​​the most relevant initiatives by Parisian retailers. Free and open to all shops, local services, hotels and cafés/restaurants in Paris, the award recognises retailer and architect/designer duos that have collaborated on a project in the last three years (creation or renovation of a POS).

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Foursquare is a location-based recommendation app that brings retail advertisers a new service.

It provides brands with data about their users’ movements even if they don’t run their marketing campaigns on Foursquare or its sister app, Swarm.

Geolocation is what Foursquare has been all about since it was created. That gives it an advantage towards advertisers compared to other social platforms, such as Facebook and Twitter, which are trying to improve their foothold in this market.

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The French Gastronomy has some very nice stores to discover in Paris as Maison Plisson, La Grande Epicerie, Fauchon, Hediard, Lafayette Gourmet…

A new store will open in Paris in 2018 in the beautiful and trendy area of “Le Marais”, close to BHV Marais, in the center of Paris: Eataly! This famous Italian retailer has a partnership with Galéries Lafayette (the owner of BHV and Lafayette Gourmet) to open this new lifestyle store.

Eataly was founded in 2004 by Oscar Farinetti in Cueno and got recognition from all over the world for its creativity and originality. This brand is one of the most awarded brands ever created in Europe. Eataly won several prizes for innovation in retail.

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American retail is faring well. Supported by a strong economic dynamic, with unemployment at 5%, retail and e-commerce are making good progress. Moreover, Forrester has recently adjusted its forecasts, predicting a 56% increase in American e-commerce between now and 2020. At the same time, retail is growing even faster overall, by over 3% in 2015 according to the NRF (the American National Retail Federation).

This context is favourable to the development of new concepts. Here we list three that merit a closer look, as in some ways they are oddities in the American retail environment.

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It is a fact that the mobile constitutes an integral part of the French people’s daily life.

To keep up with this evolution, retailers offer new mobile services to transform customer experience: loyalty cards and coupons, recognition at the store entrance, bank data storage, connected payment…

Are consumers receptive to these services? Do they use them in their daily life?

In May 2015 Paris Retail Week conducted a survey with the French Institute ObSoCo dedicated to the role of the mobile in French people’s buying habits on a representative sample of 1,000 consumers .

Its findings are shown in the following info-graphics.

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In 2009, a voluntary commitment agreement for French retailers was established which, to date, has been signed by 30 companies. A benchmark system to demonstrate true commitment has subsequently been introduced, leading to the development of a “Responsible Retailer label” in 2015.

As part of the conference OF THE PARTIES (COP21) in Paris in December, the association and its members presented the “responsible retailer” IMPROVEMENT AND certification scheme in the Trade and Climate Pavilion at the Grand Palais.

On 10 July 2015, the “Responsible Retailer Label” initiative secured official government backing at this event, which also included conference-debates on the challenges of climate disruption.