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What are the main news, trends and innovations in your market or sector?
The retail sector is constantly being transformed by innovations that are redefining consumer behaviour and retailers' expectations. The world of fintech, meanwhile, is seeing major advances that are reinventing payment experiences. At Adyen, we place these innovations at the heart of our approach to offer solutions that are increasingly adapted to the needs of our merchant partners.
Among our recent innovations, we are delighted to present the Tap-To-Pay solution on Android, deployed with Etam as a pilot merchant and enabling simple and secure contactless payment directly via Android mobile devices. We have also deployed Tap to Pay on iPhone with Tax free integrated with our partner Global Blue, which is a world first. These innovative technologies improve the flexibility of transactions and meet the mobility and speed needs of retailers and consumers alike.
Our Pay by Bank solution, now available in France, also represents a secure and direct payment alternative by bank transfer, in response to growing demand for more transparent and economical payment methods. This solution offers a seamless user experience while optimising the costs associated with traditional card transactions.
Our new anti-fraud tool marks a transition towards the use of machine learning to secure transactions. This approach allows merchants to tailor risk management to their specific needs, reinforcing our commitment to using the most advanced technologies to ensure payment security.
At Adyen, we are constantly adapting our payment technologies to the evolving nature of commerce and changing consumer expectations, in order to remain at the forefront of innovation.
What are the features of your Adyen solution, and who is it aimed at?
Adyen is an advanced financial technology platform that meets the varied needs of large companies, retailers and SMEs via platforms and marketplaces. What sets us apart is our ability to provide a complete and unified payment solution, covering all sales channels (online and in-store) on a single platform, worldwide thanks to our international licences.
Our single solution allows merchants to simplify the management of their payments by avoiding the complexity of using multiple systems. By choosing Adyen, merchants gain total control over their payment ecosystem, enabling them to optimise their operations and maximise their revenues.
Adyen is designed for businesses looking for an innovative, integrated payment solution that can adapt to the demands of an ever-changing global marketplace. We are committed to remaining at the forefront of technology to offer our customers optimal and efficient payment solutions and innovative shopping experiences.
RETAILIGENCE has been chosen as the theme for the 2024 edition of the show: how does this apply to your company?
At Adyen, we are fully integrating the notion of 'RETAILIGENCE' into our approach. This translates into the intelligent incorporation of technology and data into our payment solutions, to amplify the operational intelligence of our merchant partners. We combine our fintech expertise with constant innovation to meet today's retail challenges. This includes our commitment to provide innovative solutions, data and security to increase efficiency and improve the customer experience.