THE EVENT
THE EVENT
In recent years, the advent of e-commerce has led to an explosion of marketplaces. Range extension, better availability of items, increased sales, competitive markdowns... for many players the advantages are numerous.
The store, a place for living, sharing and experiencing, is reinventing itself every day. Nothing will replace physical commerce in the retail landscape. Project management, fittings, marketing: How do you design your point of sale? Make it visible? And how can it be digitized for omnichannel access?
2024 mentor: Amandine DE SOUZA
Amandine DE SOUZA, General Manager at Leboncoin, is the 2024 mentor for the business issue "Marketplace".
She will be giving a talk on the subject during the show and will be producing a podcast which will be available shortly.
Learn more
She will be giving a talk on the subject during the show and will be producing a podcast which will be available shortly.
Solutions workshops dedicated to Marketplaces
A number of Solutions Workshops were held at the show aroundthis theme:
- 10 golden rules for a successful e-commerce launch
- Generative AI: a new lever for e-commerce performance
30% of visitors surveyed answered that the marketplace is a relevant theme for their business (source: visitor surveys).
(source: visitor surveys).