Havas Commerce Studies
Understanding the changing face of commerce in a world in crisis
Discover the results of the study "Understanding changes in retail in a world in crisis" carried out by Havas Commerce in partnership with Paris Retail Week.
Havas Commerce surveyed 282 retail professionals from August 3 to September 7, 2023 via an online questionnaire.
The 2022 study presented the 7 key points of retail change in times of crisis: Inflation, price, different crises, measuring the crisis, new growth channels, French re-tailers, two fronts to manage.
In this new study, you'll find the 4 main pillars of 2023:
- A tense global context
- Changing buyer behavior
- The current global retail model
- Projecting into the near future
Portrait-robot of the brand that will meet the needs of the French between 2023 and early 2024
Discover the results of the study "Portrait-robot of the brand that will meet the needs of the French between 2023 and early 2024" conducted by Havas Commerce and CSA Reseach, in partnership with Paris Retail Week.
Havas Commerce and CSA Data Consulting surveyed 1,002 French people (aged 18 and over, representative of the French population) in June 2023 via a 15-minute online questionnaire.
This study analyzes the feelings and expectations of the French in order to understand their choice of distribution channel, their expectations and their evolution since March 2020. After the pandemic and the war, it's the inflation crisis that's hitting the world trade economy, and the only certainty is that we're now in an uncertain world. New behaviors are emerging from this accumulation of constraints, as are new contexts. The same trends are emerging on every continent and in every country.
- How are physical stores changing?
- How important is data in decision-making?
- How do professionals see the future of retail?
- What is the real role of all these emerging technologies that are spreading at high speed?