Discover the 4th episode 2023 of our podcast: 'The Voices of E-commerce' by Alexandre RUBIN, CEO of PETIT BATEAU (former CEO France and Benelux at YVES ROCHER).
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More than 3,300 partners are collaborating with us on ecological transition. It's becoming increasingly mandated work, almost legislated, concerning carbon emissions. We have already achieved a 50% reduction in carbon emissions in our factories.

Discover the 4th episode 2023 of our podcast: 'The Voices of E-commerce'

  • What model is the brand with 700 points of sale based on?
  • Tell us about the evolution of Yves Rocher and its positioning
  • How to offer made in France products while expanding internationally?
  • What are the brand's development projects?

Discover the answers to these questions by listening to our fourth episode 2023 of our Podcast: 'The Voices of E-commerce'

We have the pleasure of meeting Alexandre RUBIN, CEO at PETIT BATEAU (former CEO France & Benelux at YVES ROCHER), a French brand of children's clothing and underwear founded in 1920. During this podcast, Alexandre will discuss the model on which Yves Rocher is based, mentioning the company's commitments and recipes, its mission, as well as its development projects. He will also share his insights on the current retail context and how he manages to navigate through all emerging trends.

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