Podcast Flore ASSIÉ-SOYEZ - DECATHLON
Our strength truly lies in the men and women of our company, our brewers, who are in stores as salespeople or managers, just like in the customer service center. They are hired by us because they are, above all, enthusiasts, passionate about sports, and because they are not just there to sell, but to advise and help choose the right product, to bring the customer into their passion."
Discover the 8th episode 2023 of our podcast: "The Voices of E-commerce"
- What is the current positioning of the brand?
- What is the key to Decathlon's success in terms of customer experience?
- What is the concept of the 'engagement program', the brand's new loyalty program?
- What actions has Decathlon implemented in terms of CSR?
Discover the answers to these questions by listening to our eighth episode 2023 of our Podcast: "The Voices of E-commerce".
We have the pleasure of meeting Flore ASSIÉ-SOYEZ - Director of Customer Experience / Digital / Omnichannel at DECATHLON, a French retail company specializing in sports and leisure. During this podcast, Flore will talk about the current positioning of the brand, considered one of the best in terms of customer experience, and will unveil the secrets of its success. She will also discuss her loyalty program and share with us the brand's CSR commitments.
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